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Tadinee Marsili

Tadinee Marsili

Web Design Manager with 14 years of experience

Self-motivated, result-oriented Web Designer/SEO Specialist with 14 years experience in designing and developing websites and 6 years experience in Search Engine Optimization. Diverse skill set including web design, front-end development, multimedia, digital marketing and project management. Enthusiastic, dependable individual who excels in a challenging environment.
Quick-learner able to handle multiple tasks simultaneously and with minimum supervision.
A team player that establishes and maintains good working relationships with co-workers and clients during and after projects to ensure complete customer satisfaction.

Education

Jan 1997
Dec 1999

Master of Arts, Communication & Design

University of Baltimore

Baltimore, MD, United States

Jan 1992
Dec 1997

Bachelor of Arts, Business English Communication

Assumption University

Bangkok, Thailand

Work Experience

Oct 2012
Present

Enterprise Web Manager

Medifast, Inc.

Owings Mills, MD, United States

Oversee web design and web marketing campaigns. Create website information architecture, user story and wireframe. Design and develop front-facing websites. Manage front-end development and web maintenance for all business channel. Analyze search treand, web analytics and develop a plan to enhance websites’conversion. Oversee email marketing campaigns. Working closely with social media team to increase brand awareness and customer’s engagement through various digital marketing tactics. Working closely with IT and third party vendors on various web projects. Manage a team of designers and email marketer.
// Successfully managed the design and development of
Medifast Weight Control Centers Website.
// Achieving and maintaining high ranking on natural search listing for Medifast Direct,
and Medifast Weight Control Centers division.

Sep 2011
Oct 2012

Web Manager of Take Shape For Life Division

Medifast, Inc.

Owings Mills, United States

Manage various web design and front-end development projects for this B-2-B business channel. Conducting research, create website information architecture, user story and wire frame. Design and develop front-facing websites. Analyze search treand, web analytics and develop a plan to enhance websites’ functionalities. Create a library of online assets, such as e-card, email template and banner for the end users. Work closely with IT and third party vendor on various web projects.
// Delivering key web projects on time and within budget.
// Help individual business owner generate more business by delivering lead generation web site and other online marketing tools.

Apr 2009
Sep 2011

Web Designer

Medifast, Inc.

Owings Mills, MD, United States

Responsible for the design, front-end development and search engine optimization of the company web sites and landing pages. Anaylze web traffic, keyword positioning, website ranking and develop plan to enhance SEO. Working closely with marketing manger to develop email calendar, design, create html email and manage the send out. Design and create facebook apps along with various digital assets for social media post.
// Successfully implemeted SEO through on-page optimization for Medifast Direct, Take Shape For Life, Medifast Weight Control Centers and Medifast Medical Provider website.
// Increasing qualified web traffic through the implementation of effective SEO.
// Re-Design company’s e-commerce site and other micro sites.

Nov 2003
Mar 2009

Web Designer/SEO Specialist

Merrick Towle Communications

Beltsville, MD, United States

Responsible for the design, development, maintenance, optimization and analysis of client websites for this full service advertising agency. Create concept, design the information architecture and user interface for client websites. Design, develop and maintain client websites.
Design and develop client’s DVD presentation. Design and create email campaigns.
Set up Adobe’s contribute content management application and conduct training for client. Optimize the company and client websites. Conduct keyword and market research, develop Meta tags. Conduct search engines site submission.
Analyze web traffic patterns, keywords positioning, and website ranking. Provide recommendations to improve web site content. Edit content and HTML coding to improve volume and quality of traffic to client websites, Adjust keywords and meta tag to maintain high ranking on search engine results page. Prepare web traffic and website ranking reports, Managing pay per click (PPC) advertising campaigns.
// Successfully managed internal web projects and outsourcing projects and delivered the project in a timely manner.
// Implementing best-practice search engine optimization (SEO) techniques.
// Improving quality web traffic volume by 50% through the implementation of effective search engine optimization and web analytics.

May 2003
Sep 2003

Web Design Freelancer

Eisner Interactive

Baltimore, MD, United States

Responsible for developing client websites to include DuPont Krytox, DuPont Coating & Release System for this division of Eisner Communications, a full-service, fully integrated marketing and communication firm.
Created web graphics and layout web pages.
Assisted in banner ads creation.
Coordinated with Project Director to ensure the timely completion of projects.
// Implemented a better solution on navigational system and content flow of the websites.
// Completed assignments prior to project deadlines.

Jun 2000
Nov 2002

Web Design Manager

Ethnic Earth

Bangkok, Thailand

Responsible for supervising, training and monitoring of associates in the Web Design department of this full-service web development, marketing and application development company. Provided guidance on design and technical aspects of the job and established weekly production schedules to complete web projects within short deadlines. Analyzed client business objectives and needs. Created the initial concept and website structure. Designed the information architecture and graphic user interface for client websites and CD-ROMs Multimedia. Developed and maintained client websites. Worked with technical team to develop database driven websites to address and solve technical issues. Conducted web-site testing and quality control process. Coordinated artwork with printing companies and CD-ROMs manufacturers to ensure the accuracy of designs.
// Contributed to developing the client base by 25% within a year by creating account-winning proposal, presentation and maintaining good relationship with clients.
// Successfully managed the largest web outsourcing project from abroad and delivered the project in a timely manner.
// Implemented a Web Design Guide to be used as a standard practice in developing websites, improving the quality of design work by 50%.
// Implemented a Quality Control Checklist for web testing process to ensure the functionality, accessibility, browser compatibility of websites, improving quality of the websites by 75%.
// Increased sales volume by 50% and productivity by 75% through the initiation and creation of Web Package, and Web Design Templates targeted to different industries.
These templates facilitated the sales approach while reducing the web production process, thus reducing resources needed.

Skills

HTML 5 & CSS 3

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Javascript & Jquery

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Dreamweaver & Coda

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Firework

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Photoshop

AAAA

Illustrator

AA

Flash

AA

Services

0

Information Architecture

Research // User Story // Wireframe

$

Web Design & Front-end Development

Responsive web design // html // xml // css // javascript // jquery

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Digital Marketing

Search Engine Optimization // Content Marketing // Social Media

Portfolio

Medifast Weight Control Centers Responsive Website

Medifast Weight Control Centers Responsive Website
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TSFL National Convention Website Redesign

TSFL National Convention Website Redesign
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I Choose Optimal Health Micro site design

I Choose Optimal Health Micro site design
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TSFL Landing Page Design

TSFL Landing Page Design
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Weight Loss Make Over Landing Page

Weight Loss Make Over Landing Page
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The Village at Taylor Pond

The Village at Taylor Pond
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Triangle Venture Website

Triangle Venture Website
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Frontier Finance

Frontier Finance
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Bulle Rock Resort Home Website

Bulle Rock Resort Home Website
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Kettler Condominium - Pillar Award Winner Website

Kettler Condominium - Pillar Award Winner Website
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Tuscan Apartment Website

Tuscan Apartment Website
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Email Design

Email Design
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Banner Ads & Social Graphics

Banner Ads & Social Graphics
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Awards

Oct
2007

2007 National Association of Home Builders (NAHB) Pillar

The best in national real estate marketing.

United States

Dec
2001

Employee of the year

Dedication and initiation.

Bangkok, Thailand

Hobbies

  • 7

    Exercise

  • %

    Crochet

  • @

    Interior Decorating

  • =

    Pattern Design

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