Leisure & Business Travel Sales Manager
Hyatt Regency Lost Pines Resort & Spa
Cedar Creek, TX, United States
I began my current role as the Leisure and Business Travel Sales Manager at the end of 2015. This was a position that had been vacant at Hyatt Regency Lost Pines for 3 years prior to me taking the role and was being reinstated based on a shift in hotel strategy. As there had been minimal management of accounts for a few years, I was tasked with creating and executing strategic plans to increase production within the handful of existing accounts and establish new accounts within the transient segment, specifically within the wholesale, volume and TMC/consortia segments, markets we had participated in previously at a minimum. Working closely with the Austin CVB, HSF team and Hyatt resort properties, I have created strong relationships and continue partnerships on sales missions, tradeshows, etc. My daily tasks include; analyzing strategic data to target key markets and accounts within the marketplace to then shift market share to the hotel and increase revenue, design and creaate marketing materials specific to the transient segment including, brochures, presentation materials and promotional flyers, continuous tranining and communication with operational teams to ensure exceptional service is delivered for key accounts and guests, building and maintaining relationships withint the transient segement. I increased revenue in the wholesale market for July-December 2016 by 174% and increased revenue in the volume market during this same period by 20%. I achieved 120% of my 2017 Q1 sales quota, increasing revenue by 13% year over year in the volume, wholesale and AAA market segments. I have continued to be a leader within the resort, leading the site visit committee on revising our approach and procedures for site visits by leading monthly meetings, strategizing new ideas and implementing new guidelines and processes. My continued efforts and leadership qualities earned me a Teamwork Award for 2016.