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Dec 2013 - Present

Business Development Manager

  • supporting with the market callibration of the collaboration solution (Hubgets) by identifying and researching buyer persona and competition
  • starting up the key partnerships with other software vendors (for integration purposes)
  • organizing the testing environment for the launch of Hubgets to the Service Providers channel
  • drafting custom agreements for large accounts (carrier level)

Dec 2011 - Dec 2013

Business Development Manager

  • building the business by identifying leads and converting them into paying customer
  • maintaining business relationship with customers and leads by providing information and guidance and by researching and recommending new opportunities
  • identifying improvements for VoipNow (Product) and channel services by staying updated with technology trends, market activity, and competitors
  • conducting sales presentations and training
  • Attending events pannels in multiple geographies, representing the company

Jan 2008 - Sep 2011

Channel Manager APAC

  • managing important partner accounts in Asia-Pacific countries (Australia, New Zealand, India, Taiwan, Singapore, Malaysia, HK, etc) to achieve the sales target and gain market share. Within a 8 months period (Jan-Jun 2008), I helped develop the first kits in Chinese Traditional in the history of the BitDefender brand --- an action that lead to immediate increase in sales in countries like HK and Taiwan (target constantly achieved). The success of the project led to repeating the process of localization for all later editions of the product
  • managing the relationship with third party providers of e-commerce solutions (ARMS platform from Avangate), for the accounts that I manage
  • creating the business development strategy in the above mentioned territories.

Oct 2006 - Jan 2008

Regional Marketing and PR Coordinator

  • planning of marketing activities in Asia- Pacific countries (Australia, Singapore, Malaysia, HK, etc) to achieve the sales target. Within a 6 months period (Jan-Jun 2007), our target was overachieved by 180%
  • managing an external PR Agency for Australia and New Zealand, growing the visibility of the brand in the market from 0 to an average of 12 media clippings per month.
  • maintaining constant communication with the PR Agency and the editors in terms of content of communication materials
  • editing content for  e-promotions
  • monitoring and reporting of e-promotions results
  • designing  the initial online  Affiliates program
  • organizing an international event (with team), and also as representative of the company in this kind of international event (CeBIT Australia 2007)


Oct 2003 - Sep 2004

MA Cultural and Economic Studies on South East Asia

University of Bucharest

Bucharest, Romania

Master’s Degree in Contemporary Trends in Eastern Asian Civilizations (study on the socio-economic particularities of the area). Dissertation thesis on “Building a Brand in China”

Sep 2003 - Jul 2004

BA, Major in Oriental Studies (Chinese), Minor in American Studies

Universita La Sapienza di Roma – Facolta di Studi Orientali

Roma, Italy

I have majored in Chinese Language and Culture and in American Studies at the Foreign Languages and Literatures Faculty and I have obtained a Socrates-Erasmus scholarship at the University La Sapienza of Rome, Italy, where I have spent my senior year.

Sep 2011 - Sep 2011

Project Manager

Romanian Ministry of Development

Bucharest, Romania

Project Manager Certification, issued by the Romanian Ministry of Development

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