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An experienced marketer, content creator, brand builder and event manager who strategically delivers innovative and successful results.  I am an analytical, hard-working and detail oriented manager who thrives on being challenged.  Eager and self-motivated to achieve new goals as part of a team or independently, I have excellent communication and interpersonal skills and am resourceful and capable of working to demanding standards, targets and deadlines.

I hold dual citizenship with both the U.S. and the U.K. and have been employed in the U.K.  

CONTACT

phone // +1.781.492.0609

WORK EXPERIENCE

Jun 2016 - Present

Event Services Manager

BCEC and Hynes Convention Center

Boston, MA, United States

■        As primary point-of-contact for 25 contracted trade shows and events, act as advocate for the client, client contractors, the Convention Centers and its internal departments.  Work to attain mutually beneficial decisions through negotiation, education and communication.

■        Oversee execution of facility services and event logistics for each assigned event.

■        Consult with all levels of management within the organization on events and execute the implementation of facility services on behalf of the client and client contractors. Ensure that client needs are met and operational policies and procedures are followed.

■        Serve in a client advisory role offering recommendations based on experience.

■        Promote additional services offered by the facility and advocate value-added services.

■        Organize and lead pre-convention meeting with event representatives to ensure client’s needs are fulfilled during the execution of their event from start-to-finish.

Sep 2013 - Jun 2016

Marketing & Advertising Manager

Paragon Group Inc.

Needham, MA, United States

■        Executed advertising campaigns (for TV, print, radio, web, outdoor) for seven large consumer trade shows in four markets, working with media buying agencies and freelance graphic artists, videographers and printers.  Attendance increased an average of 7% per event.

■        Designed and wrote ad copy, show programs and e-blast campaigns.  Built e-mail lists to over 101,000 addresses with an average 32% open rate and 4.9% click through rate.

■        Organized motor press preview conferences, booking and scheduling speakers, registering over 100 press attendees and producing collateral material. 

■        Wrote press releases as needed and coordinated activities with three public relations agencies.  Gave onsite interviews to press.

■        Oversaw deliverables to 11 sponsors, from advertising to show signage.

■        Managed online ticket sales through Interactive Ticketing.

■        Worked onsite at all events, running show office and exhibitor registration, providing customer service to attendees, supervised box office needs, coordinated and supervised move in/out, served as floor manager, liaised with venue representatives, show decorators, unions and exhibitors.

Nov 2010 - Sep 2013

Digital Media Manger

Paragon Group, Inc.

Needham, MA, United States

■        Development, management and population of all websites and social media accounts (Facebook, Twitter, YouTube, Pinterest, Yelp), blogs and internet presence, including SEO rankings.  Events ranked #1 on Google search.

■        Developed, executed and managed social media campaigns, as well as content creation and attendee outreach and response.  Created accounts, building more than 20,000 followers.

■        Developed insights and recommendations for progress based on established key performance indicators.

■        Researched social platforms and updated team knowledge on platform strategies, features, updates, trends, best practices and successful campaigns.

Feb 2009 - Nov 2010

Office Manager

Boston Software Corp.

Needham, MA, United States

■        Provided sales and customer service support.  Handled all incoming calls as first line of technical support.

■        Handled all billing and accounts receivable.  Organized trade show participation and office events. 

Education

Aug 2004 - May 2008

BA in Political Science

Quinnipiac University

Hamden, CT, United States

■        Political Science major with minor in music

■        Quinnipiac Political Science Honor Society

■        Awarded Best Senior Thesis 

■        Awarded merit scholarship for music